Aftonbladet broadcasts live from GGN
PRESS RELEASE May 8, 2026
Gotland Grand National and Aftonbladet to Broadcast 12 Hours Live from This Year’s Event
Gotland Grand National is expanding its media investment through a new agreement with Aftonbladet ahead of the 2026 edition. A total of 12 hours of live coverage will be broadcast from the world’s largest enduro race, enabling Aftonbladet to reach a broad Swedish audience while the event is simultaneously distributed internationally across multiple platforms.
“This is an important step in making the event more accessible for both participants and spectators. With Aftonbladet as our partner, we are significantly expanding our reach and can offer a whole new level of coverage. For the first time, family and friends will be able to watch their children, grandchildren, and recreational riders live from home while they’re out on the course. We’re very pleased and proud of this development,” says Conny Bohlin, CEO of Nordic Sport & Event, organizer of the Gotland Grand National.
For the first time, the investment also includes live broadcasts on Friday, focusing on children, youth riders, and amateur classes. Saturday’s coverage will follow both elite and amateur competitors along the 25-kilometer course.
Aftonbladet will broadcast selected segments of the event nationwide via Aftonbladet Plus, giving the event significant visibility in the Swedish market. At the same time, international distribution will be made available to meet the growing global interest in the competition.
“The Gotland Grand National is a unique event that draws a lot of interest throughout Sweden. We look forward to helping make the competition accessible to even more viewers,” says Magnus Herbertsson, Head of Sports at Aftonbladet.
The Gotland Grand National will take place October 22–24, 2026, and annually attracts more than 3,000 riders from approximately 18 countries. The event plays a significant role in the local economy, generating tens of thousands of overnight stays on Gotland each year.
“We are making a major investment in production and taking a comprehensive approach to the broadcasts, which will allow us to maintain high standards while continuing to develop the event further,” says Conny Bohlin.
FACTS
– The Gotland Grand National is the world’s largest enduro race, attracting more than 3,000 riders from several countries every year
– Participants range in age from approximately 5 to 75 years
– An approximately 25 km course through the terrain of Gotland
– Around 28,000 guest nights during race week
– Approximately SEK 100 million generated for the local economy
– Around SEK 800,000 contributed annually to local sports associations
– 12 hours of live broadcasting in 2026 (across two days)
– Event dates: October 22–24, 2026
Broadcast Schedule – Aftonbladet Plus
Friday, October 23,
5:00–6:00 p.m. – Press Conference
Saturday, October 24,
9:00 a.m.–11:00 a.m. – Amateur Classes (ages 15–49)
12:15 p.m.–4:00 p.m. – Elite, Junior, and Amateur Classes
Broadcast Schedule – International / National (SolidSport and others)
Friday, October 23,
9:00 a.m.–11:00 a.m. – National/International (Gold Helmet, Youth, Veteran)
1:00 p.m.–3:00 p.m. – National/International (Amateur, Women’s, Military, and others)
5:00 p.m.–6:00 p.m. – International (Press Conference)
Saturday, October 24,
9:00 a.m.–11:00 a.m. – International
12:15 p.m.–4:00 p.m. – International
7:00 p.m.–8:00 p.m. – National/International (Awards Ceremony)
For further information, please contact
Conny Bohlin
CEO, Nordic Sport & Event AB
Phone: +46 70 824 94 94
Email: conny.bohlin@nordicsportevent.se
Magnus Herbertsson
Head of Sports, Aftonbladet
Email: magnus.herbertsson@aftonbladet.se
