TRIUMPH MOTORCYCLES NY HUVUDPARTNER

TRIUMPH MOTORCYCLES NEW MAIN PARTNER OF GOTLAND GRAND NATIONAL
The world’s largest enduro race, Gotland Grand National (GGN), and Triumph Motorcycles have signed a three-year agreement covering 2026–2028.

Triumph Motorcycles entered the motocross and enduro scene as recently as 2024, but the company is a well-established motorcycle brand with roots dating back to 1902.

Since entering the motocross and enduro market in 2024, Triumph has rapidly gained significant market share, and the company is now stepping in as the main partner of the world’s largest enduro race. The investment demonstrates Triumph’s determination to continue growing within the segment.

“This agreement means an incredible amount to GGN and to our company, Nordic Sport & Event, which has owned and organized the race since 2013. Just a few weeks ago, we announced our major investment in 12 hours of live TV coverage from Gotland and GGN, where we will now also showcase children, youth riders, and amateur participants alongside the elite riders. Triumph’s major commitment to us and GGN proves that we have made the right decisions all the way with the new arena and the major investment in also broadcasting the wider grassroots side of the sport,” says Conny Bohlin, CEO of Nordic Sport & Event.

“When we were given the opportunity to become the main partner of GGN, we had already been discussing internally that it would be a great platform for us to gain greater visibility. We have been partners of GGN since 2023 (the final year at Tofta shooting range) and have seen the new GGN grow in Hejdeby on Gotland. The race and the event are enormous and highly important for the entire industry, so taking this major step with our brand feels absolutely right for us at this point in time,” says Fredrik Widerberg, Technical & Off-Road Program Manager, Triumph Motorcycles Nordic.

KTM has been a main partner of GGN and has played an important role in the competition’s development and growth, even saving the event 20 years ago. The company is now handing over the role of main partner to Triumph Motorcycles, while KTM will continue as a partner of GGN. “We are proud of what we have helped build together with GGN over the years and look forward positively to the competition’s continued development,” says Anders Sarbäcken, CEO of KTM Scandinavia.

Gotland Grand National will take place on October 22–24, 2026, and annually attracts more than 3,000 participants from around 18 nations. The event has major importance for the local economy and generates tens of thousands of guest nights on Gotland every year.

FACTS
– Gotland Grand National is the world’s largest enduro race and attracts more than 3,000 participants from several nations every year.
– Gotland Grand National was founded in 1984 and has been held for 42 consecutive years.
– Participants range in age from approximately 5 to 75 years old.
– Approximately 25 km long course in Gotland terrain.
– 28,000 guest nights during race week.
– Approximately SEK 100 million in revenue for the local business community.
– Approximately SEK 800,000 annually contributed to local sports associations.
– 12 hours of live broadcasting in 2026 (spread over two days).
– Event dates: October 22–24, 2026.

Broadcast Schedule – Aftonbladet Plus
Friday, October 23
17:00–18:00 – Press conference

Saturday, October 24
09:00–11:00 – Amateur race (ages 15–49)

Saturday, October 24
12:15–16:00 – Elite, junior, and amateur classes

Broadcast Schedule – International / National (SolidSport and others)
Friday, October 23 09:00–11:00 – National/International (Gold Helmet, youth, veterans)
Friday, October 23 13:00–15:00 – National/International (amateur, women, military, etc.)
Friday, October 23 17:00–18:00 – International (press conference)
Saturday, October 24 09:00–11:00 – International broadcast

Saturday, October 24
12:15–16:00 – International broadcast

Saturday, October 24
19:00–20:00 – National/International (awards ceremony)

For Further Information, Please Contact
Conny Bohlin
CEO, Nordic Sport & Event AB
Phone: +46 70 824 94 94
Email: conny.bohlin@nordicsportevent.se

Fredrik Widerberg
Technical & Off-Road Program Manager, Triumph Motorcycles Nordic
Phone: +46 8 680 68 05
Email: fredrik.widerberg@triumph.co.uk